Bicycles Mean Business: The Economic Power of Cycling in Iowa
Cycling in Iowa isn’t just a pastime—it’s a major economic driver. A groundbreaking new study by the Iowa Bicycle Coalition reveals that cycling and trail use generate a staggering $1.4 billion in annual spending across the state, supporting more than 21,000 jobs. This is a massive jump from the $364.8 million reported in a 2012 study, proving what we’ve long believed: investing in cycling infrastructure fuels local economies, boosts tourism, and enhances our communities.
To build on these findings, the Iowa Bicycle Coalition is launching a new statewide Economic Impact of Cycling & Trails Study to dive even deeper into how cycling impacts businesses, small towns, and quality of life. With over 3,600 miles of trails now crisscrossing Iowa, this data will provide a critical tool for advocating for trail expansion and improved cycling infrastructure.
The Iowa Bicycle Coalition has partnered with Scioto Analysis, a leading public policy and economics firm, to conduct this research. The study will roll out in phases, analyzing everything from trail use and commuter trends to bike-friendly businesses, public health benefits, and climate impacts.
This isn’t just a study—it’s a movement. The numbers don’t lie: bicycles mean business, and this research will help shape the future of cycling in Iowa for years to come. Stay tuned as we uncover the full story of how bikes are transforming our state.
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The Billion-Dollar Boost: How Cycling and Trails Power Iowa’s Economy
Iowa’s love for cycling isn’t just a lifestyle—it’s an economic powerhouse. A new statewide study commissioned by the Iowa Bicycle Coalition has revealed that bicycling and trail use generate a staggering $1.4 billion annually for Iowa’s economy, supporting over 21,000 jobs across the state.
From local bike shops and restaurants to tourism and public health savings, the economic impact of cycling extends far beyond the trails. With over 2,000 miles of multi-use trails and events like RAGBRAI, Iowa has firmly positioned itself as a premier cycling destination. This study—conducted by Scioto Analysis—dives deep into the financial, health, and environmental benefits that cycling brings to Iowans.
By the Numbers: How Bikes Mean Business
- $1.4 Billion – Total economic impact of cycling and trails in Iowa.
- 21,000+ Jobs – Supported by bicycle-related industries.
- $690 Million – Total wages generated from cycling-related businesses.
- $23 Million – State income tax revenue from cycling jobs.
- $7.1 Million – Value of volunteer hours from cycling organizations.
Cycling Fuels Local Economies
Cycling isn’t just for recreation—it’s a key driver for bike-friendly businesses across Iowa. Restaurants, breweries, bike shops, and tourism hotspots thrive thanks to increased trail usage. Bicycle retail alone contributes $56 million annually, and bike commuters help reduce household transportation costs while funneling more money into local economies.
Health Benefits That Save Millions
Biking isn’t just good for your wallet—it’s good for your health. The study found that cycling in Iowa leads to:
- 9,000 fewer cases of obesity, saving millions in healthcare costs.
- 1,200 fewer cases of high blood pressure.
- 170 fewer cases of breast cancer & 250 fewer strokes each year.
- 5,400 fewer Iowans suffering from poor mental health.
The Environmental Impact
Iowa’s bike commuters play a role in cutting carbon emissions, preventing over 1,000 tons of CO2 from entering the atmosphere each year. Cycling-friendly infrastructure not only boosts business but also helps create cleaner, healthier communities.
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Case Studies: Cycling’s Impact on Iowa Communities
Jefferson: Revitalizing Small-Town Iowa
The city of Jefferson transformed itself into a cycling hub with key trail connections and bike-friendly businesses. Thanks to investments in cycling infrastructure, local businesses reported a 25% increase in sales from bike tourism.
Raccoon River Valley Trail: A Game Changer
One of Iowa’s most iconic trails, the Raccoon River Valley Trail, now contributes millions annually to surrounding communities, spurring new businesses, events, and increased property values.
Decorah: A Model for Bike-Friendly Growth
With stunning landscapes and dedicated bike paths, Decorah has positioned itself as a cycling paradise, attracting outdoor enthusiasts and boosting local tourism revenue.
Mason City & Marshalltown: Building a Cycling Future
Mason City & Marshalltown are investing in safer bike routes and commuter-friendly infrastructure, leading to higher cycling participation and increased economic opportunities for local businesses.
Wabash Trace Nature Trail: A Hidden Gem
This scenic Wabash Trace Nature Trail has drawn thousands of visitors, directly benefiting small towns along the route with increased lodging, dining, and retail sales.
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More Study Details
Jan 2025 - Economic and Health Impacts of Bicycling and Trails in Iowa
June 2012 - Economic Impact of Bicycling
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What’s Next?
The Iowa Bicycle Coalition will use this study to advocate for more trails, better infrastructure, and stronger policies that support cycling. The final report was shared at the Iowa Bike Expo and Bike Banquet on January 24, 2025 along with a major media push to ensure policymakers and cycling advocates see the results.
Cycling is more than just a ride—it’s an economic engine, a health solution, and a sustainability win for Iowa. Want to be part of the movement? Support your local bike shops, hit the trails, RIDE SAFE and let’s keep Iowa rolling forward!