West Union has officially adopted its own logo for everything RAGBRAI when the riders hit town on Friday, July 29th 2022.
T-shirts, signs, patches and banners will soon be emblazoned with the design that was put together from many suggestions and ideas from the public and then brought together by Chamber Director Matt Marsala and graphic designer Steve Murray.
The design shows a bike and rider in front of the upside down West Union symbol WU, representing hills, and says “It’s All Downhill From Here!”
“We thought this would be kind of a fun way to take the riders’ minds off the negative and on the positive as they start on the last day of their ride and the longest climb of the trip,” Marsala related.
When the riders leave West Union on Saturday morning, after spending most of the day and night, they’ll be facing a rise in elevation of 2,966 feet before reaching the banks of the Mississippi in Lansing. On the plus side, as the logo points out, once you go up, you have to come down.
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