IOWA CITY — “Everybody knows Iowa City,” said Josh Schamberger, president of the Iowa City/Coralville Convention and Visitors Bureau. “Largely it’s because of cyclocross.”

Most of the cycling reputation is based on the city hosting the Union Cycliste Internationale, or UCI World Cup, for four years, Schamberger said.

But now, Schamberger and his team are working to harness Iowa City’s growing reputation as a cycling destination and not just for cyclocross. The convention and visitors bureau recently launched Bike Iowa City, a website dedicated to highlighting the diversity of the Iowa City area’s cycling options, as well as offering links to routes, trails and courses, cycling events and other resources such as area bike shops and organizations.

In addition to the hundreds of miles of road and paved trails, the Iowa City area is home to two cyclocross courses, six miles of single-track loops, countless miles of gravel routes and the Sugar Bottom mountain bike trail system — widely regarded as one of the top mountain bike areas in the state.

“You combine all those things and throw it into the pot, and you’ve got a pretty dang good soup,” Schamberger said. “That’s what we aim to show off through this site.”

Schamberger said the website was born out of a group formed about three years ago called Cycling Johnson County.

The purpose of the organization was to streamline cycling-related advocacy, marketing and programming efforts between the various cycling organizations in the area.