On average, visitors spent nearly $20M a day, according to new report
New data from the Iowa Tourism Office found visitors to the state spent a record $7.3 billion in 2023 on food, travel, lodging, recreation, entertainment and other tourism-related expenditures — a 5.1 percent increase from 2022.
On average, visitors spent nearly $20 million per day, according to the study.
Travel-generated expenditures in Linn County totaled $730.5 million, an increase of 5.5 percent over 2022. In Johnson County, visitors spent a total of $683.8 million, a 5.6 percent increase.
- Iowa Tourism Office data shows a record $7.3 billion spent by visitors in 2023 on food, travel, lodging, recreation, entertainment and other tourism-related expenditures in the state.
- On average, visitors spent nearly $20 million per day.
- Linn County saw a 5.5% increase in travel-generated expenditures, while Johnson County saw a 5.6% increase.
- The tourism industry supports 70,954 jobs, accounting for 5.4% of total employment in Iowa.