Miller Lite becomes a BIKEIOWA sponsor!

Posted Jun 26, 2006
9,269

Please welcome Miller Lite Brewing Company as BikeIowa.com's newest Sponsor! Check out the RAGBRAI 2006 MILLER MUSIC STOPS

BIKEIOWA is very pleased to announce Miller Lite as the latest sponsor! Miller Lite has long been the favored beer in the BIKEIOWA household and has been consumed on countless post-ride refreshment stops! Miller Brewing is one of America's largest beermakers. Based in Milwaukee Wisconsin, it was founded in 1855 by Frederick Miller when he purchased the small Plank-Road Brewery. The brewery's location in the Miller Valley provided easy access to raw materials produced on nearby farms. Essentially the first mainstream light beer, Miller Lite is known for its long-running "Tastes great — Less filling" advertising campaigns, which was ranks as the 8th top advertising campaign in history by Advertising Age magazine. When Miller acquired Meister Brau in the early 70's the recipe was reformulated and relaunched as "Miller Lite" in 1975, and heavily marketed using masculine pro sports players and other macho figures of the day in an effort to sell to the key beer-drinking male demographic. www.MILLERLITE.com

WIN the Miller Lite Bus Miller Lite is also a sponsor of RAGBRAI and hosts the music stops each day as well as the overnight beer gardens. Be sure to stop at the overnight beer gardens and register to win the Miller Lite Bus which will be given away later in the week! (more details to follow). The bus will be given away in Coralville at 11:00 pm on Friday.

RAGBRAI 2006 MILLER MUSIC STOPS

Sunday – Anthon @ Little Siouxloon– 11:00 – 3:00
Monday - Arcadia @ The Front Street Station – 11:00 – 3:00
Tuesday - Redfield @ Harry’s – 11:00 – 3:30
Wednesday - Mitchellville @ TJ’s Tap – 11:00 – 4:00 (Don't miss the FOAM PARTY!)
Thursday - Montezuma @ The Monte Tap –11:00 – 3:00
Friday - Wyndham @ The Black Diamond Roadhouse – 11:00 – 4:00

Drink Responsibly PLEASE SUPPORT BIKEIOWA SPONSORS !