We were asked by the marketing firm who controls the advertising dollars
for the Raccoon River Trail Association to showcase what BIKEIOWA did to advertise their trail last year.
We figured this may be good for all to see.
This is the information we provided them.
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Here are some Exposure "Hits & Views" specifics for the Raccoon River Trail Association over the last year. As
you can see there are MANY ways that we expose the Raccoon River Vally
Trail and the cities it travels through as well as the businesses along
the trail.
Latest Raccoon River Vally News
You can see the number of posts per month and the views for each News Item
Raccoon River Valley Trail Portal
This
is a mini-site dedicated to showcase the the RRVT Trail. News,
Features, Events, Reviews, Blogs and Links are included here. There is
also a section for "Connecting Trails" for a little more cross-selling.
http://www.bikeiowa.com/Trail/raccoon-river-valley-trailCities along the Raccoon River Valley Trail Portals
Each city that the RRVT travels through has their own portal as well.
We
won't list all the links here, but look to the right side of the Trail
portal page and you'll see a section for "Browse Cities".
Each City portal is similar to the Trail portals for content.
RRVT Tags
There are two ways the RRVT gets tagged. One for the Trail and one for the Association.
BIKEIOWA Search
RRVT Sponsor Page
RRVT Premier Sponsor
The RRVT has the top level of sponsorship available on BIKEIOWA. The sponsor logos load randomly on each page refresh.
http://www.bikeiowa.com/Sponsors
RRVT BannersThere
are 4 side banners in random rotation on almost every page, and there
is a Sponsor carousel at the bottom that loads randomly on each page as
well. All banners are linked to the sponsor page for more detail.
Twitter = 2955 followers: https://twitter.com/bikeiowa
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We also want to reiterate that anyone can sign up for a BIKEIOWA profile
and start posting Events, News, Features, Reviews, Links, Comments and
more regardless if they advertise with BIKEIOWA or not. We think BIKEIOWA
is a great avenue for any town, trail, county or business to "get their word out" on what is
going on. We are starting to see increased usage from various towns and trail systems in Iowa, but it
could be a ton more if they used BIKEIOWA as a resource that it is.
Remember - Events don't have to be rides; they can be meetings,
fundraisers, destinations etc.
Thanks for using BikeIowa!!
Scott Sumpter
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