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When RAGBRAI riders arrive July 28 they will enjoy “A Waterloo Experience.”

The theme speaks to the experience riders can expect staying overnight in Waterloo, as well as a reference to the artist Prince. A Prince tribute band, “The Purple Experience” will headline the evening’s entertainment at Expo Plaza in downtown Waterloo. Local bands will perform in the afternoon.

“The theme highlights what we are excited to showcase to RAGBRAI riders and the community, a true Waterloo Experience,” said Tavis Hall, executive director of Experience Waterloo.

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