The Register's Annual Great Bicycle Ride Across Iowa attracts thousands of riders every year with a growing number female cyclists. A local business launched by a pair of women is helping to cater to women's needs.
Biking enthusiasts can find just about anything they need at the Iowa Bike Expo, including more of what's been missing from the event in years past.
"Everyone is kind of catering more towards women and making them feel comfortable by having things that fit them," says April Cooper. She helped launch a "women's corridor," a first at the expo which features items and clothing specifically for women riders.
"It's so encouraging to have women kind of seek you out because they know you know about fit and specific towomen'scycling like seats, so its real exciting," says Cooper, the owner of Bikes for You in Grinnell.
Along the corridor, you'll find Lisa Carponelli, a former television anchor turned entrepreneur. Carponelli and her business partner created a women's cycling clothing business called Velorosa Cycling after spending years cycling in clothes not made for their body type.
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