Iowa City New Belgium Release Party Ride Announced

Posted Sep 5, 2007
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New Belgium Release Party Ride! Help Elvis deliver the first case of New Belgium Beer to John's Grocery in Iowa City.

Get your week started off right by helping Elvis deliver the first case of New Belgium Beer to John's Grocery in Iowa City. The early bird (rider) is going to get a shot at winning some sweeeeet New Bel prizes. Tastings of New Bel beers. Annnnnddddd some nice discounts on cases of New Belgium brew. WHO: New Belgium / Old Capital Brew Works / John's Grocery / YOU WHAT: New Belgium Release Party Ride! WHEN: Sept 10th. Parade begins 7:30 A.M. -> How ever long it take us to ride to John's Grocery. We will start to rally behind Old Cap Brew Works at 6:45 a.m. WHERE: The bike parade will start behind Old Capital Brew Works (525 S. Gilbert / Iowa City) and we'll do a strait shot on Gilbert to John's Grocery. WHY: Because Iowans have been waiting 16 years for this day. Oh, and they are giving away a bunch of New Belgium stuff. And yes, they will be giving away one of the coveted NEW BELGIUM FAT TIRE CRUISERS !!!!!!!! HOW: Bring your clown bike, fat tire cruiser, bent, roadie, fixie, uni cycle, 20 inch'er, or MTB's down and join in the rolling folly . MORE RIDE DETAILS A lite breakfast and Irish Coffee is planned at Old Cap Brew Works, and then we will peddle on down to John's Grocery where there will be New Belgium tasting and give aways. John's has a full day of events planned for the Sept 10th release of New Belgium Beer. Beer sampling, merchandise giveaways, an Elvis impersonator, a hot dog stand, a live radio remote, and of course the New Belgium Fat Tire Bike giveaway. SPREAD THE GOOD WORD