RAGBRAI Graphic Designer Cory Mutch gives us a peek under the hood of the RAGBRAI LII logo. The annual RAGBRAI 52 logo is anchored by vibrant blues and neon red colors. The logo design inspired by 1950s bomber art captures the spirit of the ride, the open roads, and the friends met along the adventure.
The RAGBRAI logo and theme release marks the start of an exciting countdown to the 52nd edition of RAGBRAI which will be held July 19 – 26, 2025. Registration opens November 15!
When brainstorming for a theme and logo the obvious connection was playing off the B-52. I’ve always loved Bomber/Nose Art and the stories behind how the crews came up with the name and artwork around each one. Nose art was seen as a way to boost morale and provide as sense of pride much like our annual logo does for many riders every year.