RAGBRAI leadership says the event is financially stable, despite a drop in registrations and its parent company recently cancelling another major cycling event.
Why it matters: There's nothing else quite like it. RAGBRAI, which kicks off next week, is the world's longest-running multi-day bike ride. It attracts thousands of cyclists to experience a week of the best of what Iowa has to offer.
Context: Since 2019, RAGBRAI has been operated by Ventures Endurance, an events arm of Gannett, the country's largest newspaper company, which owns USA Today and the Des Moines Register.
Driving the news: Earlier this year, Ventures Endurance announced that it would cancel Ride the Rockies — a multi-day event through Colorado — due to low attendance after nearly 40 years.